Noa Machover is the co-founder of Primitive Labs Biodesign. Primitive Labs harnesses nature’s embedded intelligence to alleviate our reliance on petrochemical plastics. Plastic particles have made their way into the food we eat, the clothing we wear, and the places we inhabit. While petroleum based plastics are robust and resistant to change, they have become one of the most pressing ecological issues of our time. Primitives Labs offers an alternative approach to alleviating plastics pollution – by engineering bioplastics that are “smarter” than traditional plastics, while also capable of being integrated into a broad range of applications.